Peter Pitts, et al: A New Model for Communicating Risk Information in DTC Advertisements

Peter Pitts, et al: A New Model for Communicating Risk Information in DTC Advertisements

Direct to consumer
By Peter Pitts
Jan 22,2007

Direct-to-consumer (DTC) drug advertising and its role in educating the consumer and improving public health continue to be heavily debated, particularly in light of concerns over the safety of COX-2 inhibitors.

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